Is social media a Dr.'s note excusing lazy journalism?

I had planned to go to the gym today but since I'm battling with the pollen counts outside I thought it might be nice to not sneeze all over the equipment. I planned to go last week too, but I got a tetanus shot and already felt like I'd worked out.

Granted these are a lot of excuses. I could still have worked out last week, or today with a large box of tissues in tow, but when it's all said and done, I didn't feel like it.

One of the list serves I subscribe to sent out this blog post today asking if Young PR people are getting Social Media Tunnel vision.

I think that there becomes a point where instead of writing a good release, or learning the finer aspects of AP Style [or basic grammar for the matter] is too difficult and therefore a social media blast is an excuse for not doing it.

There is a fine balance between not recognizing the potential of social media and not doing the basics of brand management. If you know the basics and recognize when you should still use them, social media is a fine compliment to the entree.

The concern raises when we stop learning the basics or forget how to use them. Everything else is just an excuse.